Karin L. Hoffman, CEO, Creative Director
CEO, Creative Director Karin Hoffman brings a keen eye and sense of balance to the printed page. Skilled in transforming the vision of the author into reality, Hoffman personalizes each book while ensuring that “state of the art” publishing standards are met.
Karin holds a BFA in Graphic Design and a BS in Technical Communications. Her innovative and creative talent, education, experience, and love for good design give her the expertise to provide every client with leading-edge professional guidance and personal attention.
Known for her layout and image prowess, Hoffman maintains that "developing successful and profitable authors" is her passion and calling. Thus, she is skilled at helping novice authors enter the publishing world running. The books published by her design team sparkle with the delight of the authors whose words come to life on the printed page.
A signer of the Code of Fair Practice, Karin brings to the table the professionalism and ethics demanded by the organizations to which she belongs: American Institute of Graphic Arts (AIGA), Graphic Artist Guild (GAG), Promotional Advertising Products International (PPAI), and Advertising Specialty Institute (ASI) Design Management Institute (DMI), Small Publishers Association of North America (SPAN), Colorado Independent Publishers Association (CIPA) and PubWest to name a few.
Daniel Roth, Acquitions, Director of Audio Publishing
With many years of media leadership and development, including two Grammy Awards and two more nominations during his tenure at Simon and Schuster’s Audio Publishing Division, David Roth brings a wealth of knowledge and experience to Tendril Press. His leadership made that division the publisher’s most profitable on a percentage basis within the entire family of S & S publishing divisions.
He also served as President of Diversified Services, an aggregate of 13 free-standing companies. These media-buying businesses (such as Syndicated Television, Tall Walls, Yellow Pages, 10 second spots, Sponsorships) provided an important contribution to net profits, off-setting the low margins associated with traditional media buying. At HarperCollins, he was Vice President of New Business Development served on the company’s New Media Task Force and Trade Publishers Editorial Board.